— Every feature · every plan

Everything that ships with a Website.

Every feature that comes with an UpEngine Website, what each one does, and which plan it's on. No upsells hidden in the fine print.

Foundation

What every Website ships with

Base Pack

· On every plan

Home, About, Gallery, Reviews, Contact. Built and copy-written for your business — not a template.

Ongoing Page Updates

· On every plan

We update both content and design as your business evolves. You don't open a CMS unless you want to.

Original Content

· On every plan

We write your site copy. Local-business voice, not AI-soup. Photos, headlines, calls to action — all included.

Domain & Hosting

· On every plan

Connect a domain you own, or get one through us. Fast hosting, SSL, daily backups — all handled.

Visibility

How customers find you

On-Site SEO

· On every plan

Every page optimized for the keywords your customers actually search. Meta tags, headings, internal linking, image alt.

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AEO — Answer Engine Optimization

· On every plan

Structured for AI search engines (ChatGPT, Perplexity, Google AI Overviews) so your business shows up in answers, not just blue links.

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Local Schema + GBP

· On every plan

JSON-LD structured data so Google's local pack picks you up. Google Business Profile setup + maintenance included.

Speed + Core Web Vitals

· On every plan

Sub-1-second load times on mobile. Real performance, not "we passed Lighthouse once" theater.

Lead Source Attribution

· On every plan

See which keywords, pages, and channels actually drove the call or the form fill — not just total traffic.

Off-Site SEO

· Launch X

Backlinks, citations, directory listings, and reputation signals. The work that happens outside your site.

Communication

How customers reach you

Web Chat

· On every plan

Live chat, WhatsApp, Messenger, or AI bot — installed and styled on your site. Crisp, Intercom, Tawk.to, LiveChat, HubSpot, OpenWidget, Drift, or Tidio.

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Contact Forms

· On every plan

Branded contact + booking forms with spam protection. Routes to your inbox or CRM.

Reviews

· Add-on

Automated review requests, AI replies, and a public reviews wall on your site. Drives more 5-star reviews on Google.

Growth

When you outgrow the basics

Dedicated Service Pages

· Lite (5) · Standard (10) · Launch X (custom)

Individual landing pages per service or location. Each one optimized for its keyword set.

Additional Pages

· $10/mo each

Add more pages later as your business grows. No setup fee.

Blog

· $495 setup · $20/mo

Publishing platform for articles, case studies, and SEO content. We can help write, or you can.

Ecommerce

· Custom pricing

Shopping cart, checkout, inventory. For stores, product-based businesses, or service packaging.

Dynamic Content

· Custom pricing

Custom animations, interactions, scroll effects, video production. The bespoke layer.

Quotes

· Coming soon

Bidding software with multi-option estimates, e-sign, and FSM integration. Currently in private beta.

Ready to launch your site?

See the plans, compare what's included on each, and find the right fit for your business.