Built by local business owners
We build websites for local businesses, and we spent years running them ourselves. That is the whole idea.
Local businesses should be easy to find and impossible to confuse with anyone else.
We built the thing we wanted back when we were the ones buying it. Websites that earn their keep, honest takes on software, and a straight answer about what you actually need.
We don't push tools we don't believe in. If a different solution fits better, we'll tell you.
The market shifts fast. We update our playbook and our advice as it does.
Websites, software, copy, brand, and tactics, the whole local-marketing picture under one roof.
We've run window cleaning, pressure washing, epoxy, window film, and lighting businesses. We know your day.
More than a decade on your side of the quote
Andy Jones started UpEngine in 2018, after more than a decade in the service industry. Most of that was a window cleaning business he built from nothing and later sold. Along the way there was also an epoxy floor company and a stretch selling garage doors. He knows what a slow quarter feels like because he has had them.
Art came first, though. He went to school for digital publishing, and design is still the part he loves most. Web design is actually what pulled him into window cleaning: he built a site for his brother, realized getting a local business to rank was not as complicated as people made it sound, then built one for his own cleaning company and pushed it to the top of Google. Sites for friends followed. He has tracked search and design obsessively ever since.
He sold the window cleaning business in 2017, and he and his wife spent time in Costa Rica, where her family is from. UpEngine launched soon after.
The reason for starting it was simple. He had watched a lot of people sell marketing to service businesses without ever having run one, and he understood the owner’s side of that conversation better than most web designers ever will.
He has had the ups and the downs that go with it: money burned on lead generation companies that promised more than they delivered, another company acquired late in the run, trucks and crews and payroll, jobs big enough to keep him up at night, and an office and warehouse in a Central Florida industrial park.
Today UpEngine is a five-person team working with local businesses from window cleaners to dentists, helping them reach the people already looking for them.
Alex
Andy’s right hand is Alex, who came up through graphic design and then spent years running his own exterior cleaning business. Same story, different order.
That mix is the point. He can talk shop about pricing a job and route density, then go make the thing look good. When your site gets designed here, it is by someone who has quoted work off a ladder.
Window cleaning, epoxy floors, garage doors.
Then time in Costa Rica, where his wife’s family is from.
Web design aimed squarely at the trades he came from.
Local businesses from window cleaners to dentists.
What we care about
Four things we will not budge on.
We have done your job
We have run these businesses. Cleaning, epoxy floors, garage doors. We know what a slow week feels like, and we build like it.
The phone ringing is the point
A ranking is not the win. The phone ringing is the win. That is the thing we are trying to move.
Straight answers, even when they cost us
If something we do not sell is the better fit, we will say so. No lock-in contracts, no upsells you did not ask for.
We keep up so you can work
People find local businesses through AI now, not just Google. We keep up with that so you do not have to think about it.
Who we are
We got tired of watching owners get sold "the only tool you will ever need," which it almost never was.
So we built what we wished existed. Great websites at the core, a few useful add-ons, and an honest pointer to someone else when their tool fits you better. No kickbacks.
Window cleaners, contractors, salons, dentists, anyone who needs to get found. Got a software question? Ask us, we made a form just for that.
Got a software question?
Tell us what you're considering and we'll give you our honest read, no upsells, no referral kickbacks, just a straight answer.